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Mcommerce data from SAP shows large revenue potential for businesses

09/21/201209/21/2012 L. Green

Augmented Reality Technology Global Mcommerce Growth

The channel shows tremendous opportunity for sales, marketing, and payments worldwide. According to SAP, mcommerce adoption is already rapidly increasing among businesses on a local and worldwide level, and this is opening up valuable new lines of revenue. Gartner states that Africa and Asia-Pacific regions will make up 60 percent of mobile payments by 2016. At the same time, the Philippines is becoming a prime example of a country that has already highly embraced mcommerce, and the opportunities that it can offer. That nation has illustrated the growth potential for…

Global trends report shows Africa tops the world in m-commerce

11/12/201111/12/2011 Jorge Gonzalez

According to the recently released Global Trends Report by the World Travel Market (WTM) for 2011, Africa is at the head of the mobile commerce race worldwide, with the travel industry playing the most important role in the use of the technology. The trend report was released in London at the Excel International Centre at a WTM conference, and pointed out that the OTA in Nigeria called wakanow.com released the first mobile travel app in Africa in 2001, and included searches for hotels, flights, and vehicle rentals. The report was…