Mobile commerce takes off in Africa as digital economy explodes

Mobile Commerce - Person on phone

The continent is seeing a boom on the channel, led by Egypt, Nigeria, Kenya and South Africa. Mobile commerce moving Africa’s digital economy forward, led by Nigeria, then Egypt, Kenya, and South Africa. The continent’s online economy is greatly based on the use of smartphones throughout the population. The Department for International Trade (DIT) recently released a whitepaper titled “Towards a flourishing digital economy for all – a spotlight on Africa”, with the Mobile World Live team at the GSM Association. The whitepaper was released on the edge of the…

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Mobile Payments from MasterCard are moving into Africa

africa mobile technology

The credit card giant has partnered with Tutuka and Comviva for cashless money services. MasterCard has joined forces with the mobile payments service from Comviva, called mobiquity, and the prepaid processing platform from Tutuka, in order to offer a massive cashless money service throughout Africa. The company is offering several different options to the consumers in the continent. It stated that “The collaboration will enable Operators providing mobile money services using Comviva‘s mobiquity platform to offer their customers prepaid MasterCard cards or Virtual Card Numbers (VCN) linked to their existing…

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Mobile commerce push requested by Telcos in Africa

Ghana Flag Mobile Commerce

Three telecommunications operators have made a call to the government of Ghana. The heads of the departments of mobile commerce among three telecom companies in Ghana have made a call to their government that has expressed the need for the assistance of federal officials and regulators to more actively push toward smartphone money awareness for more widespread acceptance. The companies feel that the penetration of 99.7 percent of cell phones in Ghana make a cashless society possible. They have expressed that mobile commerce through digital money will be a central…

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Mobile commerce growth is set to take off in Kenya

The country is preparing for rapid change as smartphones gain a much more important role. The latest mobile commerce news from the Communications Commission of Kenya is that there are approximately 39 million cell phone subscribers in the country, which means that there is more than one device for many of the 22 million Kenyan adults. Among those consumers, almost 20 million of them are subscribers to smartphone money services. In that same country, the largest bank has only approximately 9 million accounts, which clearly shows that mobile commerce is…

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