Mobile ad product innovation at Yahoo sees new high profile faces

yahoo mobile app

The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that there has been a new senior vice president of ad products named at…

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Sprint conference to highlight capabilities of NFC technology

nfc technology

NFC technology playing a large role in evolution of mobile business Telecommunications giant Sprint is slated to host its 12th annual Open Solutions Conference at the end of this month in San Jose, California. The event is known for hosting various presentations concerning the telecommunications ecosystem around the world. This year, however, those attending the event will not just be hearing from industry experts, they will also be hearing from large retail brands, advertising agencies, and venture capitalists. These groups will be touching on the changes that are coming to…

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Cellit identifies QSR mobile marketing campaign best practices

Mobile Marketing Report

Leading mobile customer relationship management (CRM) systems provider, Cellit, which specializes in solutions for retailers, restaurants, and other businesses, has announced the results of a year-long analysis of nearly 9,000 mobile marketing campaigns, which was commissioned in 2001 by 125 quick service restaurant (QSR) clients. Cellit performed an analysis of client data to generate a range of data-driven conclusions and metrics that will assist QSRs in developing the best methods for success in mobile marketing. These were created to address the full mobile marketing lifecycle, which includes the most effective…

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