Pittsburgh based ProMobile Solutions has launched new enhancements to their existing mobile marketing platform to help their clients with online marketing. The platform has been upgraded with new features that will allow users to create mobile-optimized websites that are automatically linked to QR codes. Additionally, the platform comes with a Google map Widget, software that helps users build their own coupons, and a way to integrate their social network presence to their websites. ProMobile CIO Scott Fingal believes that the platform’s new functionality will make their service much more appealing…
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Are QR Codes The Golden Egg for Print Media
Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit. Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…
Read MoreQR codes have a need for speed
On Saturday, high profile car manufacturer Ferrari débuted their latest competitive racer, the Ferrari 458 Italia GT, at a 12-hour Sebring endurance race. The car gained a lot of attention, not just because it was Ferrari’s latest entry in international competitive racing, but also because of the QR code emblazoned on the hood. The code also appears on the Risi Competizione team uniforms. When scanned, the code resolves to the team’s website. The code may have been the high point of the race for Ferrari. Their new F458GT was forced to…
Read MoreMobile marketing on a budget
Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent…
Read MoreWill QR codes make it to the next level in mobile marketing?
Despite reports that QR code use has risen some 1,200% in the last year, the codes seem to have a long way to go if they want to be popular with the next generation. According to a recent survey conducted by Dubit, a research firm that has worked with children for more than a decade, QR codes may not be as popular as once believed. The new study was conducted in the UK with more than 1,000 British teenagers. The survey found that 72% of people between the ages of…
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