Mobile advertising and apps have skyrocketed in their popularity, leading to an ever-increasing number of headlines around the world involving the latest developments in apps, QR codes, augmented reality, and statistics. In apps news, many companies are seeing the popularity of mobile marketing and are facing a struggle as to whether or not it would be effective for them to come up with their own app to be used for advertising purposes. Brands are now needing to consider a number of new issues before they can decide to take on…
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