Stepping into a virtual world is so yesterday. We have moved on to bigger things; like bringing an augmented world into our realm. Augmented Reality (AR) is the new buzz word. Augmented Reality is a term used for an indirect or live view of the physical (real world) environment, with sensory graphics or sound input added to the view. It’s worth over 5 million in funding to one company. Total Immersion is a company founded in France over ten years ago, and they just received over 5 million dollars…
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Gaming advertisment linked to unique content is a Win, Win!!
Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…
Read MoreWhy you should know about Augmented Reality
What is all the fuss going on over Augmented Reality applications? At first glance you might think it is just another way that businesses like Apple, Google and Android, can hype their latest products. Upon looking a little closer at what the technology encompasses; you will begin to see the enormous potential these applications have. Augmented Reality is a way of enhancing the actual physical world with digital information. It is like looking at a digital map of your surroundings, with geo-tagging on the buildings showing information, best routes or…
Read MoreBMW Augmented Reality Sparkles with 3D Glamour
To launch the new BMW X3 in the Philippines, GMA New Media Inc. (NMI) will work in partnership with Top Gear Philippines and BMW for the creation of ‘augmented reality’ for a magazine. Augmented reality is a term that is used to describe the live view whether it is direct or indirect of a physical environment, with the elements shown through sensory input that are computer generated. For the magazine by NMI, the features of the BMW X3 will be delivered in a 3D format for the readers to have…
Read MoreCool New Red Bull Augmented Reality App Released
Red Bull recently launched an all new augmented reality racing app for iPhone and iPod Touch users which is its first ever mobile gaming app for the said gadgets. The mobile app takes users to newer heights, introducing the newest features in racing games. The Red Bull Augmented Racing that instead of just using a user to play the game, it enables the player to design his own virtual track. Although most racing games allows players to do such, Red Bull does it in a different way. Red Bull cans…
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