advertising technology Archives

Augmented reality makes an impression in Canada

10/11/201210/11/2012 Stephen Vagus

Augmented Reality turning print ads into interactive media

Canada gets bombarded with augmented reality during Thanksgiving Canada recently kicked off its Thanksgiving celebrations and among the festivities augmented reality began to appear nearly everywhere. Digital content flooded the country over the weekend, much of which was accessed through mobile devices, such as smart phones and tablets. This digital content was embedded in numerous materials, such as newspapers, print advertisements, and was also promoted during sports broadcasts and other televised events. When the celebrations came to an end, augmented reality had left its mark on Thanksgiving. Digital content finds…

Google gets into the social media game

04/12/2011 Jesse Collins

It looks like Google is growing again. The internet giant is ready to expand its social and mobile presence to give big hitters like Facebook and Groupon a little competition. Google’s friend finder “Latitude,” got ‘check-in’ capabilities and perks. Additionally, Google ‘places’ enhanced its program to add hotpot; a place for users to recommend and share services and products they have personal experience with. Since Google was started in 1996, their mission statement hasn’t changed. The company mission was, “to organize the world’s information and make it universally accessible and…

When two worlds collide

04/02/2011 Stephen Vagus

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…