Advanced Telecom Services Archives

Camden Riversharks uses custom QR codes as part of a ticket selling mobile marketing campaign

03/03/201203/02/2012 L. Green

The Camden Riversharks have announced the details of their latest mobile marketing campaign, which will include a custom QR code, as well as a mobile website, and text message ads, all geared toward selling more tickets for the All-Star Game for the Atlantic League which will be played this season at Campbell’s Field. Advanced Telecom Services developed this unique barcode, which has received the CNN Money magazine recognition of being among the “23 Coolest QR codes”. This is only a part of what is expected to be a growing mobile…

Getting the most out of a marketing strategy that includes QR codes

10/24/201110/23/2011 Jennifer Goula

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…