Research indicates that 7 percent of total ad spending should be geared toward smartphones and tablets. A mobile marketing study performed by a consultancy firm, Marketing Evolution, has now released its recommendations based on the research regarding the efficacy of advertising spending, indicating that companies interested in mcommerce in the United States should be forking over a great deal more for ads on tablets and smartphones. According to the research, companies should be using 7 percent of their total ad spending for this purpose. Though this may not seem like…
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