QR Code Press

Would you shut off mobile ad blockers if marketing was less annoying?

03/23/201703/22/2017 John Montgallo

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking it. The use of mobile ad blockers has become highly destructive to the…

Will mobile ad blockers be detrimental to marketers?

09/13/201609/09/2016 Jesse Woods

So far, device users have shown they’re tired of ads in their current forms and stopping software is commonplace. The use of mobile ad blockers is growing at an astounding rate. According to PageFair, from January 2015 to January 1016, there was a 90 percent year over year growth rate. This has brought the new monthly users from 198 million to 376 million. Clearly, mobile device users don’t like many of the ads displayed on their devices. PageFair’s report also stated that by the close of March, there were 419…

Samsung gives the nod to new mobile web browser with ad blocking

02/10/201602/09/2016 L. Green

Samsung phones green Galaxy S6 edge mobile web browser

The consumer electronics giant’s devices running on Android will now be able to block advertising. The next default mobile web browser that will be added to the Samsung smartphones running on the Android operating system will now make it possible for users to be able to install extensions that function as ad blockers. This step is similar to one that was taken by Apple in September 2015, when Safari started allowing ad-blockers. The ad blocking extensions for the default Samsung mobile web browser will be quite similar in that they…

Ad blockers on iOS is raising publisher blood pressure

09/08/201509/06/2015 Julie Campbell

The latest version of the Apple operating system allows users to stop ads from being displayed on their devices. The next version of the Apple mobile operating system, which is expected to be released as soon as this month, will make it possible for users to install ad blockers that will stop advertisements from appearing within the Safari web browser. This strategy is meant to make iPhone and iPad use more appealing to users, but is frustrating publishers. This acceptance of ad blockers in iOS9 could increase tensions between Apple…