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Would you shut off mobile ad blockers if marketing was less annoying?

03/23/201703/22/2017 John Montgallo

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking it. The use of mobile ad blockers has become highly destructive to the…

Most popular paid mobile app for iOS taken down after day and a half

09/23/201509/22/2015 Julie Campbell

Peace, the ad blocker that had risen to the highly coveted top spot at the App Store, was removed by its founder. The most popular paid mobile app for Apple devices, Peace, an ad blocker, has now been removed by its founder in less than two days from its launch on the market, despite its massive popularity. The mobile application was designed to stop advertising from showing up on web pages viewed on iPhones. The former Tumblr chief technology officer, Marco Arment, who is also the creator of the Peace…

Ad blockers are already the top mobile apps at the App Store

09/23/201509/22/2015 John Montgallo

rumor apple mobile security apps security ad blocker

As global marketers keep a keen eye on this trend that threatens to derail their efforts, downloads continue. Among the Top 5 mobile paid apps at the U.S. Apple App Store, three are currently ad blockers; a trend that has caused marketers to feel uncertain about the future of advertising to iPhone users, but one that is also clearly highly appealing to device users. The fact that Apple has thrown its support behind ad blocking in its iOS9 platform is creating considerable controversy. While 3 of the top 5 mobile…

Ad blockers on iOS is raising publisher blood pressure

09/08/201509/06/2015 Julie Campbell

The latest version of the Apple operating system allows users to stop ads from being displayed on their devices. The next version of the Apple mobile operating system, which is expected to be released as soon as this month, will make it possible for users to install ad blockers that will stop advertisements from appearing within the Safari web browser. This strategy is meant to make iPhone and iPad use more appealing to users, but is frustrating publishers. This acceptance of ad blockers in iOS9 could increase tensions between Apple…

AdBlock Plus mobile ad blocking criticized over threat to publishers

05/29/201505/27/2015 L. Green

mobile devices technology summer - girls on phone

The ability to stop advertising from being seen on smartphones could be highly damaging to app developers. Recent estimates have suggested that by the close of June, there will be about 215 million people who are using advertising blockers for their computers in the U.S. but what is drawing even more attention is the use of mobile ad blocking software, which could prove to be devastating for app developers that rely on that exposure. Within 24 hours of the original launch of Ad Block Plus, 200,000 downloads had already been…