This year an estimated 2.4 billion people will play mobile games

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A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

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Mobile gaming to gain momentum in 2016

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Mobile gaming saw strong growth in 2015 and companies want to maintain this momentum in 2016 Mobile gaming has become a very powerful part of the overall game industry and this sector is expected to see significant growth in the coming years. Last year, mobile games managed to find major success, with consumers throughout the world turning to these games for convenient entertainment. This year, developers and publishers will have to find ways to maintain the success that they saw in 2015, which may lead to innovative developments in the…

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