The merchant is hoping to use its website to assist shoppers no matter where they are. Ace Hardware has already been making a place for itself in mobile commerce, but is stepping up its game by adding features and a massive amount of content to its optimized website so that consumers will be able to use it as a “helpful place” in any place they happen to be. Its features include a solid store locator that links to pages that are customized for each specific store. The company wants smartphone…
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