acceptance of QR codes Archives

New report states QR codes not faring well with college students

12/01/2011 Jesse Collins

Archival Youth Marketing, a market research firm focused on the younger generation, has released the results of a new survey detailing how students view QR codes. QR codes have been growing in popularity amongst educators looking to engage tech-savvy students. These students, however, have yet to be won over by the blocky barcodes. Archival surveyed 534 students across 24 campuses throughout the U.S. and found that QR codes still have a long way to go before they find a place amongst students. Of the students surveyed, 81% were owners of…

America’s QR Code Query

03/29/2011 Jorge Gonzalez

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…