A new study from Accenture has shown that awareness isn’t necessarily the main barrier to adoption. Until now, the primary barrier to adoption of mobile payments has been considered to be a lack of awareness among the majority of the population, but according to the results of a recent study, people are starting to learn about this technology – they’re just choosing not to use it. In North America, awareness of smartphone payments has reached the majority of people. A report on the study by Accenture has shown that over…
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Mobile payments could nearly eliminate the need for plastic cards
Accenture Payment Services managing director Matthew Friend predicts that cards will go the way of the eight-track. The managing director of Accenture Payment Services, Matthew Friend, has published an article in Forbes that has predicted that the adoption of mobile payments could eventually make the use of ATM and credit cards nearly obsolete. If it were up to many retailers, credit card companies, and other financial institutions, smartphones would be the new plastic. There are many major players that are currently vying for dominance in the mobile payments market, ranging…
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