NFC technology shows strong growth in mobile sector

NFC Technology

NFC technology continues to receive support from device makers NFC technology has been seeing some turbulence among consumers and businesses over the past year. The technology had once been remarkably popular due to its use in mobile commerce, but has since fallen from grace due to the security concerns that surround it. Mobile commerce is not the only use for NFC, of course, but the technology has only seen modest use beyond this sector. While some companies have been moving away from NFC technology, makers of smartphones and tablets continue…

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Augmented reality becoming more meaningful, study shows

mobile commerce

Augmented reality beginning to break away from novelty Augmented reality may be a promising and innovative technology, but it has long been confined to the world of gimmickry in terms of mobile applications. Today, the technology is most often used to provide mobile users with various kinds of novelty experiences. As such, augmented reality has found itself in a difficult position, as its practical uses remain largely undiscovered. Nonetheless, consumers are expected to soon be exposed to the practical uses of augmented reality in the near future, according to a…

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ABI Research shows that NFC-based mobile marketing is valued at $300 million

NFC technology Tags

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

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Why Google Wallet may find Subway is a key to its success

Mobile Payments

Retailers and restaurant chains such as Subway that are selling goods for low prices in locations across the country may be just the boost that Google needs to succeed in its new mobile commerce service. Since Google Wallet was first unveiled in May, consumers have remained skeptical of this mobile service application. The service allows users to store their credit cards on their smart phones in digital format so that they can use the handset in order to make purchases at points of sale at various retailer that are enabled…

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China to lead the world in mobile commerce, says ABI Research

China Mobile payments technology commerce

China is on the verge of a mobile commerce explosion, according to a new study from ABI Research. The technology market intelligence firm released a report yesterday showing that China could surpass $8 billion in mobile payments by 2014. This would put the nation far ahead of others in terms of contactless payments. The rapid growth of NFC-driven commerce may be due to the single-minded pursuit of NFC technology in China. The progress toward electronic transactions has been slow in the West. Several companies, including Google and Nokia, have been…

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