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Visualitee introduces new augmented reality apparel

09/27/201209/27/2012 Jorge Gonzalez

Augmented reality apparel growing in popularity Augmented reality apparel is becoming more of a reality as the technology becomes more common. Visualitee, a purveyor of augmented reality apparel, has announced the launch of a new line of high-tech t-shirts for tech-savvy consumers. Every shirt associated with the company’s new line contains an augmented reality experience, which can be unlocked using a smart phone equipped with an augmented reality application. The t-shirts are backed by augmented reality technology from Zappar. Technology and clothing continue to blend together Augmented reality technology has…

Fashion industry opens its arms to augmented reality

09/21/201109/21/2011 Sam Lambert

The fashion world is beginning to welcome augmented reality with open arms. The popular fashion retail store Hugo Boss in Britain has erected a 26-foot media wall that acts as a virtual dressing room. The store, which is only a month old, has also launched a website that will serve the same purpose. The move is inspired by a fashion show that was held in Beijing in April, which featured models accompanied by virtual counterparts as they trekked the catwalk. While Hugo Boss amazes shoppers with its new virtual dressing…