3d dressing room Archives

Zugara wins patent for augmented reality dressing room

10/01/201210/01/2012 John Montgallo

Patent awarded to Zugara for high-tech dressing room The U.S. Patent and Trademark Office has granted Zugara, a developer of augmented reality software, with a patent concerning the company’s high-tech dressing room technology. Zugara is behind an augmented reality, social commerce platform called the Webcam Social Shopper. This platform makes use of a webcam to allow consumers to try on virtual clothing, which they can experience through augmented reality-driven digital displays. Zugara believes that the patent awarded to the company is an important victory for the future of the retail…

Pop-up store turns UK historic sites into augmented reality shopping centers

11/05/201111/05/2011 Stephen Vagus

Augmented reality is becoming a very popular tool for retailers in the UK. British department store Debenhams recently launched a new campaign that uses the technology to let shoppers try on clothes. While it is not the first retailer to use augmented reality in such a way, Debenhams certainly put a new twist to their initiative. The retailer created a mobile app for iPhones and iPads that turned some of the UK’s historic monuments into virtual dressing rooms. Five of the UK’s most famed historic sites were inundated with shoppers…

Macy’s takes a new approach to shopping online with the help of augmented reality

10/08/201110/08/2011 Sam Lambert

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…