Pop-up store turns UK historic sites into augmented reality shopping centers

Augmented Reality Virtual Dressing Room

Augmented reality is becoming a very popular tool for retailers in the UK. British department store Debenhams recently launched a new campaign that uses the technology to let shoppers try on clothes. While it is not the first retailer to use augmented reality in such a way, Debenhams certainly put a new twist to their initiative. The retailer created a mobile app for iPhones and iPads that turned some of the UK’s historic monuments into virtual dressing rooms. Five of the UK’s most famed historic sites were inundated with shoppers…

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Macy’s takes a new approach to shopping online with the help of augmented reality

Macy Virtual Dressing Room

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…

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