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VTT Technical Research Center develops practical augmented reality application for construction

(adsbygoogle = window.adsbygoogle || []).push({}); Augmented reality application for urban development Augmented reality is becoming more popular in the entertainment world, but the uses of the technology reach beyond this industry. Researchers at the VTT Technical Research Center in Finland have been working with the technology to put it to more practical uses. VTT has recently developed a new augmented reality system that is meant to be used in the field of construction and urban development. The practical uses of the technology are still not entirely known as the majority of developers are currently more interested in developing systems for entertainment endeavors. VTT believes that augmented reality could help change the foundation of numerous industries, if it had sufficient backing to do so. (adsbygoogle = window.adsbygoogle || []).push({}); VTT has developed an augmented reality … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, International, Technology News, Trends

Do-it-yourself augmented reality glasses shed some light on Google’s Project Glass

Homemade augmented reality glasses! Last week, Google unveiled its augmented reality glasses product called Project Glass. The company has been working on developing the glasses for more than two years and claims to have overcome some of the significant challenges inherent with the technology. Project Glass is not the only augmented reality glasses initiative currently in development, but Google believes it will be the most successful among consumers. Many in the technology community were initially enthusiastic about Project Glass, but some have questioned how difficult it could be to make augmented reality glasses. – No doubt, augmented reality glasses will be showing us a new and personalized world soon. Will Powell, an augmented reality developer from the United Kingdom, has created a pair of augmented reality glasses based on Google’s Project Glass. Powell’s … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, International, Technology News, Trends

Olaworks making strides in progressing augmented reality technology

Olaworks making strides in progressing augmented reality technology

Amazing technology news in the world of augmented reality. Augmented reality crowded headlines in the world of technology over the weekend after Google unveiled Project Glass – the development name for Google’s augmented reality glasses. A Korean technology startup called Olaworks is looking to make use of the momentum Google has brought to augmented reality and is showing off its new software for smart phones and other mobile devices. Olaworks has made major progress in making … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, International, Mobile Commerce, Trends

Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The exhibition will be located at the Somerset House, one of the country’s most prestigious arts and cultural centers. The artists involved in the initiative are Anthony Caro, Nathan Coley, Tracey Emin, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, International, Travel

Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The Philadelphia Inquirer will load its pages with digital content that can be viewed from the Aurasma mobile application available for both Android and iOS mobile devices. Readers need only to point their phones at a page containing the content to view it. This … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Trends, United States

Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand

Augmented reality education   Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company’s English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone would be a more practical approach to education. The textbooks do not offer the same level of interaction that can be found on tablet devices, but Tokyo Shoseki believes that the augmented reality component will be a big hit with students that are … Read entire article »

Filed under: Augmented Reality, Featured News, International, Technology News

iConcerts teams with the 3DD Group to make augmented reality a part of TV

iConcerts teams with the 3DD Group to make augmented reality a part of TV

Augmented reality industry thrives in entertainment market…   iConcerts, a cross-media entertainment network specializing in live music, has partnered with the United Kingdom’s 3DD Group, one of the country’s leading entertainment firms. Together, the firms will work to establish a new standard of entertainment by combining recorded television, live music performances and social media. This will be done through the use of augmented reality, a technology that iConcerts has some experience with. Both groups believe that the … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

Google shows off Project Glass – augmented reality glasses for a new generation

Google shows off Project Glass – augmented reality glasses for a new generation

Future of augmented reality right in front of your face!   Technology giant Google has been working on a pair of augmented reality eyeglasses recently. The company was initially shy about sharing information on the projects, but has been more forthcoming in the past few weeks. The world of augmented reality is growing more popular, especially with tech-savvy consumers who are looking forward to the future. This growing popularity has spurred companies like Google to develop new … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Technology News, Trends, United States

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive acquires Circ.us, claims title as first post-PC advertiser

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Trends

Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Keytree Labs unveils CEO Vision: An augmented reality system for corporations

Keytree Labs, a technology firm based in the United Kingdom, is looking to make augmented reality a staple in the corporate world. The firm has developed a new AR system it is calling CEO Vision. The system is meant to provide corporate executives the ability to access data from SAP HANA, a data solutions company serving businesses around the world. In the corporate world, SAP HANA provides a valuable service. Using a SAP HANA database … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, International, Mobile Commerce, Trends