QR Code Press

Vital QR code education needed in the U.S.

05/17/2011 Jorge Gonzalez

QR codes are just about everywhere these days. Their sudden rise in popularity over a short period of time has left many at a loss for what the codes are. A staggering number of businesses have been adopting the codes, but few are taking the time to show consumers why they are so important. Hamilton Chan, founder of Paperlinks, a mobile marketing company that specializes in QR codes, believes that western society has entered a vital education period when it comes to mobile technology. After this period is over, he…

No more lines with paperless QR movie tickets

05/14/2011 Jorge Gonzalez

Village Cinemas, an Australia based cinema chain, has launched their new QR code driven service that will help movie goers skip lines. Etickets are becoming a popular alternative to standing in line at the local theater. However, buying tickets online means either having to print them out at home or have them printed at the theater. Village aims to take advantage of this growing trend by offering a service that allows customers to buy tickets online but not have to worry about printing them later. By going to Village’s mobile…

Cheap mobile marketing tools help level the playing field for small businesses

05/13/201105/13/2011 Stephen Vagus

Mobile marketing has made its way to Green Bay, Wisconsin. QR codes are starting to spring up everywhere in the city as more local businesses take advantage of them. The codes have a unique advertising appeal that is unmatched by any other marketing method. As smart phone use becomes more widespread, QR codes are being recognized for their ability to dynamically engage consumers, drawing them in where traditional advertising fails. Larry Obermann, owner of Fastsigns, a company specializing in visual communications solutions, has become a fan of the little black…

Bring color to a black and white world with QR code art

05/13/2011 L. Green

As mobile marketing gains steam in the world of business, QR codes are becoming popular in the world of art. The codes have been used in number of art exhibitions and museums around the world. They are most often used to bring visitors the mobile websites where they can find more information about the artists and their works. However, the codes themselves have proven to have a surprisingly aesthetic appeal. Once criticized for their blocky, black and white pattern, QR codes have been adopted into the realm of avant garde…

QR code buildings on the rise

05/04/2011 Stephen Vagus

QR coded architecture is new ground for the popular black and white barcode. Indeed, when one thinks of QR codes it seems reasonable to see a code on the side of a building rather than all over the building. However, architects at MVRDV, a global operating architecture firm, are already underway in making the world’s first QR coded building in Dijon, France. Apparently, the codes aren’t just for mobile marketing anymore. The building in question is, technically, already standing. The firm has chosen an abandoned factory, once the home of…