Dynamic mobile marketing tools for any business, any budget: QR Codes

QR Codes in marketing

Powerful platform adds value to QR codes in marketing QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is quite simple: They are used to provide consumers with access to information concerning products or to provide them with digital experiences they would not be able to access through conventional marketing tools. The 2d codes hold a great deal of…

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6 Types of Mobile Marketing You Can Use For Your Business

In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users. Those small devices provide convenience as they can be used as a digital scheduler, clock, television, music player, game console, Internet browser, and more. In fact, according to Pew Internet, more than half of the adult population in the United States owns a smartphone. On top of this, Asymco analyst Horace Dediu recently said that almost 600,000 Americans are purchasing smartphones every week. The rate of smartphone adoption…

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Visualead may revolutionize QR codes

qr codes video

Visualead gains traction in boosting popularity of QR codes QR codes may be popular with advertisers, but they are much less so with consumers. Scan rates for QR codes are rarely disclosed by the companies that use them, but many consumers have taken to avoiding the codes because of the bad experiences they have had with them in the past. Some companies that make use of QR codes do so in a manner that is not effective or convenient for consumers, leaving these people with a poor sense of what…

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QR codes used by mobile communication app for digital user identities

QR Codes Business Cards

WeChat has released a new application to allow users to share with their friends. One of the top mobile communication apps in India, WeChat, has announced that it is now giving its users the ability to use QR codes to share their digital identities through that program, as well as through email and Facebook. This works as a kind of calling or business card that will let users share their data with others. For example, by scanning the unique QR codes, the user’s entire identity – as created by them…

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QR codes make a difference for charity groups

QR codes charity nonprofit donation

A free social app is helping nonprofits to obtain instant donation support through scans. allAware, a free social app designed for nonprofit organizations, has now received the support of Linxter, to give the application the ablity to support QR codes that will make it easier for charities to capture that moment when people feel generous, in order to encourage quick and instant donations. The hope is that this will boost the number of donations that consumers will make with their smartphones. According to the CEO and founder of Linxter, Jason…

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QR codes patents from NeoMedia to be licensed to Kraft Foods

Smartphone scanning QR codes

The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…

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German food labeling company sees great potential with QR Codes

Dusseldorf, Germany, will be home to this year’s Interpack International Packaging Trade Fair. Bizerba, a leading provider of labeling solutions for the food industry, will be showcasing their new labeling systems at the event, which will feature QR code compatibility. As environmental and health issues begin to occupy the thoughts of consumers, more companies are looking to provide in depth information on their products to consumers. Many have found using QR codes an effective solution. “The experience of the past shows that more people ask about the exact origin of…

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Newspaper QR code sends readers to free app

The Orange County Register has begun including QR codes in issues of their newspaper. The codes are being used to offer readers more dynamic experience. An increasing number of publications have begun using the codes to bridge the gap between offline and online media. Newspapers in particular have been offering exclusive video content, letting readers watch interviews of commentaries without interrupting their reading experience. Print media has been struggling to find a foothold with an audience that has become increasingly dependent on technology. The public now has access to all…

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Accelerated application released for 2D codes

The release of Barcode Xpress v7 has been announced by Accusoft Pegasus and includes enhanced color/gray support, recognition for 2D barcodes and consistency of confidence values. With this new release there are no limits to the types of document processing applications that can now be developed. Barcode Xpress ensures that accuracy and recognition never needs to be questioned, as the latest updates include recognition accuracy on 2D barcodes like the PDF417, Aztec and QR Codes. The overall handling and detection has been enhanced by the color and gray support regardless…

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Tag, you’re it!

The team at Canadian based Best Health magazine has announced that a Microsoft Tag will be featured on the cover of the March/April issue. Readers are being encouraged to scan the code with their smart phones for exclusive online content. The issue features an interview with eTalk anchor Tanya Kim and those that scan the code will be able to get a behind-the-scenes look at the interview. Scanning the Tag will bring readers to the magazines mobile site where they can see videos of the photo-shoot. “We were thrilled when…

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