Turkish soccer fans use QR codes to insult opposing teams

Soccer Fans QR Code wearable technology

QR codes may have risen to prominence because of their use in marketing, but the codes are famously versatile and are beginning to catch the interest of people all over the world. While consumers have become leery of the codes because of their ability to hide malicious content, they are growing more comfortable with using the codes themselves. This is particularly true in the world of sports, where fans have begun using the codes to sling insults at supporters of opposing teams. In Turkey, soccer fans have been using QR…

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Grand Junction, Colorado, uses QR code technology in new information effort

QR Codes

Grand Junction, a city in Colorado, has announced that it will now be using QR code technology to help to provide residents and visitors with information through the use of their smartphones and tablets. These barcodes are now being posted on everything from real estate ads, to beverages, and poster advertisements. They are being used as an engaging tool to assist in the promotion of the city’s Activity Guide, which is provided by its Parks and Recreation Department. According to Karen Peterson, from the department, and who was a designer…

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PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

QR Code Printing

As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their usefulness. In an effort to remedy this problem, PRINT2D, a mobile website and designer barcode…

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The importance of having a QR code scanning app on a mobile device

QR Codes

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more information about a story, receive updated information about that topic, or can use a…

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Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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First ever internet-enabled QR code and Smart Tag product line released by Dynotag

The technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled smart labeling QR Code Smart Tag solutions available to small businesses and consumers, which features unlimited storage and a simple to use and friendly web interface. QR codes have conventionally been used strictly by large organizations and marketing companies, which kept the solution out of reach for consumers. However, with the new offerings from Dynotag, consumers and small businesses now have access to the first free…

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Research suggests improvements for QR codes

qr code

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to do so in the near future. The research was performed by both CMB and…

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Nellymoser study shows that QR codes are not popular with mall retailers

qr code scanning

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…

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Saks Fifth Avenue brings m-commerce to its holiday window display

QR Codes

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is being called “the holiday show”. Many are applauding this latest effort by Saks, as…

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New Google Chrome extension makes online QR code scanning easier

Google chrome for ios qr code scanner

More QR codes have begun showing up on websites in recent months. While QR codes have become very popular in the world of marketing, their use on websites can be somewhat counter intuitive. The codes must be scanned by a smart phone equipped with a barcode scanning application. These apps use the phone’s camera to decipher the information embedded in the codes. The problem is that a phone’s camera can, at times, have difficulty properly viewing a computer screen, making it impossible to scan the code. A new extension for…

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The 2011 holiday experience includes QR codes

QR Code Gift Tags

Though the QR code is nothing new, it wasn’t until this year, as smartphones have achieved a significant penetration in the mobile market, that they have become an important part of the holiday experience. An example of this is that of TBWA, a Vietnam-based international advertising agency has created Christmas cards that include QR codes. They are being called the “first ever QRistmas Tree”. They consist of an image of a Christmas tree which includes 12 QR codes, as a nod to the popular “12 Day of Christmas” carol. The…

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