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QR Code Press » Entries tagged with "2d barcode"

Vogue Australia adopts QR codes to reach out to mobile consumers

Vogue Australia adopts QR codes to reach out to mobile consumers

(adsbygoogle = window.adsbygoogle || []).push({}); The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having … Read entire article »

Filed under: Entertainment Industry, Fashion/Art, Featured News, International, Mobile Commerce, QR Codes

Turkish soccer fans use QR codes to insult opposing teams

Turkish soccer fans use QR codes to insult opposing teams

QR codes may have risen to prominence because of their use in marketing, but the codes are famously versatile and are beginning to catch the interest of people all over the world. While consumers have become leery of the codes because of their ability to hide malicious content, they are growing more comfortable with using the codes themselves. This is particularly true in the world of sports, where fans have begun using the codes to … Read entire article »

Filed under: Featured News, International, Mobile Commerce, QR Codes

Grand Junction, Colorado, uses QR code technology in new information effort

Grand Junction, Colorado, uses QR code technology in new information effort

Grand Junction, a city in Colorado, has announced that it will now be using QR code technology to help to provide residents and visitors with information through the use of their smartphones and tablets. These barcodes are now being posted on everything from real estate ads, to beverages, and poster advertisements. They are being used as an engaging tool to assist in the promotion of the city’s Activity Guide, which is provided by its Parks and … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Travel, United States

PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

The importance of having a QR code scanning app on a mobile device

The importance of having a QR code scanning app on a mobile device

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends

Scanbuy study shows majority of marketers to adopt QR codes in the near future

Scanbuy study shows majority of marketers to adopt QR codes in the near future

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

First ever internet-enabled QR code and Smart Tag product line released by Dynotag

First ever internet-enabled QR code and Smart Tag product line released by Dynotag

The technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled smart labeling QR Code Smart Tag solutions available to small businesses and consumers, which features unlimited storage and a simple to use and friendly web interface. QR codes have conventionally been used strictly by large organizations and marketing companies, which kept the solution out of reach for consumers. However, with the new … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Research suggests improvements for QR codes

Research suggests improvements for QR codes

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Nellymoser study shows that QR codes are not popular with mall retailers

Nellymoser study shows that QR codes are not popular with mall retailers

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States