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QR Code Press » Entries tagged with "2d barcode"

Grand Junction, Colorado, uses QR code technology in new information effort

Grand Junction, Colorado, uses QR code technology in new information effort

Grand Junction, a city in Colorado, has announced that it will now be using QR code technology to help to provide residents and visitors with information through the use of their smartphones and tablets. These barcodes are now being posted on everything from real estate ads, to beverages, and poster advertisements. They are being used as an engaging tool to assist in the promotion of the city’s Activity Guide, which is provided by its Parks and … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes, Travel, United States

PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

PRINT2D launched new education initiative to help companies understand how to use QR codes effectively

As businesses grow increasingly interested in mobile marketing, some have been having trouble incorporating QR codes successfully into their marketing plans. At a glance, QR codes are deviously simple. This inherent simplicity has led many companies into thinking that the codes they generate online are ready to use on any medium. This often means that QR codes are not as successful as companies would hope, which could damage the reputation of the codes and their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

The importance of having a QR code scanning app on a mobile device

The importance of having a QR code scanning app on a mobile device

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends

Scanbuy study shows majority of marketers to adopt QR codes in the near future

Scanbuy study shows majority of marketers to adopt QR codes in the near future

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends, United States

First ever internet-enabled QR code and Smart Tag product line released by Dynotag

First ever internet-enabled QR code and Smart Tag product line released by Dynotag

The technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled smart labeling QR Code Smart Tag solutions available to small businesses and consumers, which features unlimited storage and a simple to use and friendly web interface. QR codes have conventionally been used strictly by large organizations and marketing companies, which kept the solution out of reach for consumers. However, with the new … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing, United States

Research suggests improvements for QR codes

Research suggests improvements for QR codes

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Nellymoser study shows that QR codes are not popular with mall retailers

Nellymoser study shows that QR codes are not popular with mall retailers

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Saks Fifth Avenue brings m-commerce to its holiday window display

Saks Fifth Avenue brings m-commerce to its holiday window display

Saks Fifth Avenue has a tradition of drawing local attention in New York City to its holiday display windows, but this year, it is offering something new by adding customized QR codes that encourage participation in mobile-commerce purchases, too. These two dimensional barcodes allow consumers to use their smartphones or tablet computers to visit the retailer’s mobile store where they can shop for the gifts on their lists, or to view a short video which is … Read entire article »

Filed under: Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes

New Google Chrome extension makes online QR code scanning easier

New Google Chrome extension makes online QR code scanning easier

More QR codes have begun showing up on websites in recent months. While QR codes have become very popular in the world of marketing, their use on websites can be somewhat counter intuitive. The codes must be scanned by a smart phone equipped with a barcode scanning application. These apps use the phone’s camera to decipher the information embedded in the codes. The problem is that a phone’s camera can, at times, have difficulty properly viewing … Read entire article »

Filed under: Featured News, Mobile Commerce, QR Codes

The 2011 holiday experience includes QR codes

The 2011 holiday experience includes QR codes

Though the QR code is nothing new, it wasn’t until this year, as smartphones have achieved a significant penetration in the mobile market, that they have become an important part of the holiday experience. An example of this is that of TBWA, a Vietnam-based international advertising agency has created Christmas cards that include QR codes. They are being called the “first ever QRistmas Tree”. They consist of an image of a Christmas tree which includes 12 … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing launches new QR code and SMS service

Jennings Social Media Marketing has announced the launch of a new service that will help clients engage mobile consumers through the use of QR codes and SMS messaging. The number of people with smart phones is growing quickly, making it more important for companies to adopt mobile marketing strategies. Jennings, along with other marketing agencies, believes that QR codes are one of the best ways to engage mobile consumers and the new service will give … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends, United States

QR codes and NFC to be supported by Microsoft Tag

QR codes and NFC to be supported by Microsoft Tag

Microsoft has announced that its mobile barcode service, Microsoft Tag, will be supporting near field communication (NFC) and QR code technologies. The software giant is hoping that by adding these additional capabilities to its Tag mobile barcode service, it will be able to reduce or even eliminate the current confusion that consumers have regarding the different types of mobile barcodes that are currently available. According to the general manager of Microsoft Tag, Aaron Getz, Microsoft Tag is … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, QR Codes, United States