QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective - Bank of America App

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s and don’ts of using quick response codes in order to skyrocket the potential…

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QR codes help Jumeirah establish its first smart mosque

qr codes smart mosque

These simple quick response codes have allowed a whole other level of interaction with this UAE landmark. A mosque in Jumeirah, United Arab Emirates, has now implemented QR codes to help to enhance the experience for people there, providing easy access to general information that they may wish to know. These quick response codes help to make sure that the information that is needed is always available. By scanning the QR codes, people can learn more about the history of the mosque, as about its capacity, its area, nature, the…

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Microsoft Tags picked up by Scanbuy QR codes

Microsoft Tag bought by Scanbuy

Microsoft Tags falter beneath the reign of QR codes QR codes have been gaining popularity, but there are other types of codes that have fallen by the wayside in recent years. Microsoft had developed an alternative to QR codes in 2009, called Microsoft Tags. These Tags were quite similar to QR codes in that they could be scanned with a mobile device to reveal digital content. Unlike QR codes, however, the Tags featured a much more colorful style, utilizing vibrant triangles instead of the black and white squares that QR…

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QR codes enhance learning at Iowa school

QR codes school library smartphone barcodes

The barcodes are being used to increase interactions in the lessons being taught to elementary school students. Van Meter Elementary, an Iowa school, is using QR codes to help to make learning more interactive for its students during their technology and library times throughout the week. By scanning the barcodes, the students are directed to specific websites relevant to the topics. Located near Des Moines, the school is moving forward with technology that will allow its students to scan QR codes in order to be able to view book reports…

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QR codes could replace business cards if Badgetec has its way

qr codes button tags business cards

Button tags worn on clothing could change the way that businesspeople exchange contact information. Smartphones are already becoming a vital part of contact information exchange within the business world, and now Badgetec has unveiled a product based on QR codes that it is hoping will take this trend a step further by replacing business cards with a barcode. The concept is a combination of business cards and personalized badges that can be scanned by smartphones. The concept is that the QR codes can be scanned by smartphone users in order…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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QR codes used by Boy Scouts for trail signage

Boy Scouts of America QR codes

The quick response barcodes have been used on a trail network in a nature park. An Eagle Scout candidate named Chris Baker has implemented a series of QR codes throughout a network of nature trails in order to allow hikers and park users to learn more about the ecology of the Circle B Bar Reserve. The project brought together mobile technology from smartphones and environmental education. The trail now features the QR codes on its signage in a number of strategic locations, in the hope to help improve the experience…

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QR codes record broken in Taiwan

Taiwan QR codes

Over 1000 people in the country came together to create a massive human barcode. On Sunday, more than 1000 people in Taiwan worked together on a promotion for the island, which created QR codes made out of people, in the hopes that they would be able to draw the attention of the world. The effort was designed to profit from the increase in smartphone use around the world. This is because the growing global penetration of smartphones has meant that a larger number of people have the capability of actually…

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Denso announces the release of a new free QR code guide

QR Code Report

DENSO Wave Incorporated’s sales branch in the United States, DENSO ADC, which first created the QR Code®, has announced the release of a new guide called “QR Code Essentials,” which it has made available for free. Senior manager John Doran, of the DENSO Sales California Inc. Commercial and Industrial Systems, said that from the time that these codes were first introduced in 1994, it has come to play an important part in virtually every industry in which barcodes are used. He went on to explain that as they have become…

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Vogue Australia adopts QR codes to reach out to mobile consumers

The print industry continues to acclimate to a world growing more enthralled with technology. Magazine publishers are beginning to realize that they must adapt to this changing world or risk being left behind by consumers. Mobile technology can be intimidating for an industry that has, until very recently, been almost entirely separate from technology. QR codes have, however, provided the industry with a way to break into mobile technology without having to battle the steep learning curve. Vogue Australia has included a QR code in its latest issue, hoping to…

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