Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s and don’ts of using quick response codes in order to skyrocket the potential…
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QR codes help Jumeirah establish its first smart mosque
These simple quick response codes have allowed a whole other level of interaction with this UAE landmark. A mosque in Jumeirah, United Arab Emirates, has now implemented QR codes to help to enhance the experience for people there, providing easy access to general information that they may wish to know. These quick response codes help to make sure that the information that is needed is always available. By scanning the QR codes, people can learn more about the history of the mosque, as about its capacity, its area, nature, the…
Read MoreMicrosoft Tags picked up by Scanbuy QR codes
Microsoft Tags falter beneath the reign of QR codes QR codes have been gaining popularity, but there are other types of codes that have fallen by the wayside in recent years. Microsoft had developed an alternative to QR codes in 2009, called Microsoft Tags. These Tags were quite similar to QR codes in that they could be scanned with a mobile device to reveal digital content. Unlike QR codes, however, the Tags featured a much more colorful style, utilizing vibrant triangles instead of the black and white squares that QR…
Read MoreQR codes enhance learning at Iowa school
The barcodes are being used to increase interactions in the lessons being taught to elementary school students. Van Meter Elementary, an Iowa school, is using QR codes to help to make learning more interactive for its students during their technology and library times throughout the week. By scanning the barcodes, the students are directed to specific websites relevant to the topics. Located near Des Moines, the school is moving forward with technology that will allow its students to scan QR codes in order to be able to view book reports…
Read MoreQR codes could replace business cards if Badgetec has its way
Button tags worn on clothing could change the way that businesspeople exchange contact information. Smartphones are already becoming a vital part of contact information exchange within the business world, and now Badgetec has unveiled a product based on QR codes that it is hoping will take this trend a step further by replacing business cards with a barcode. The concept is a combination of business cards and personalized badges that can be scanned by smartphones. The concept is that the QR codes can be scanned by smartphone users in order…
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