Apps are becoming the best way for retailers to engage consumers Criteo, a performance marketing technology firm, has released the latest edition of its 2015 State of Mobile Commerce Report. The report reveals that mobile applications are responsible for almost half of all mobile payments being made. These apps have become invaluable to large organizations that have a major stake in the e-commerce sector. The report notes that apps that provide an enjoyable experience fare better among consumers than others, giving them a competitive edge. Consumers are using a variety…
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