2013 holiday season Archives

Retailers may be missing out on mobile commerce opportunities

12/07/201312/06/2013 Note From The Editor

Holidays highlight the value of mobile shopping The holidays have long been a very important time of year for retailers. During the holiday season, consumers are much more likely to spend money so that they can purchase gifts for their loved ones. In the past, this involved going to physical stores and, in many cases, waiting in long lines just to purchase a single product. Holiday shopping is also quite a chaotic time, so beyond being a significant time investment, consumers must compete with the dangers that exist in navigating…

Canadians may favor mobile commerce for holiday shopping

11/25/201311/23/2013 L. Green

Mobile commerce can make holiday shopping more enjoyable Canadian consumers may be looking to avoid going to physical stores during the 2013 holiday season, according to a new study from Pollara, which was conducted on behalf of PayPal Canada. The study suggests that mobile commerce has provided a reasonable alternative to traditional shopping experiences. Notably, through mobile shopping consumers would be able to avoid long lines at checkout as well as the other stresses associated with holiday shopping. Study shows consumers favor mobile platforms The study suggests that more than…