Tag: 2012 olympic games

Mobile commerce systems may not be as secure as they need to be for the Olympics

Stephanie Beck
2012 Olympics

Olympic Games give companies an opportunity to promote mobile commerce The 2012 Olympic Games will begin this month, hosting in the United Kingdom. The sporting event is expected to attract a large number of foreign visitors to the country, as it has done for its previous hosts over the past several decades. British companies see the event as an opportunity to introduce mobile commerce and NFC-based services to a wide range of consumers. Renowned computer security firm McAfee claims that testing NFC-based services during such a high-profile event could create…

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Samsung announces augmented reality application for Olympic Games

Julie Campbell
Augmented reality-Olympic Games

Olympics may be ideal venue for augmented reality The 2012 Olympic Games will begin this month in the United Kingdom. As per usual, the event is garnering a great deal of international attention as most of the world’s countries will be represented in various sporting events. In the UK, many companies have been working on ways to improve the experience of those that will be visiting the country for the event. Some believe the Olympics will pose a unique opportunity for these companies to expose consumers to new technologies and…

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London’s transportation authority backs away from NFC technology for the Olympic Games

Sam Lambert
London Mobile Payments

Transport for London shies away from NFC The 2012 Olympic Games are quickly approaching and the United Kingdom has been working on ways to make the event memorable for the masses of people that will be flocking to the country. NFC technology has been a popular focus for the nation recently, because of the technology’s various uses in marketing, commerce, and information distribution. Transport for London (TfL), a government agency focused on public transportation in the city, had plans to incorporate NFC technology into its ticketing scheme. This plan may…

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Visa and Samsung to promote mobile commerce at 2012 Olympic Games

Jorge Gonzalez
GALAXY S III NFC Enabled Phone

Olympics and Paralympics to be testing grounds for GALAXY S III Samsung and Visa have announced that the Samsung GALAXY S III will be showcased at this year’s Olympic Games in London, UK. The smart phone is equipped with NFC technology that allows it to facilitate mobile transactions. A limited edition version of the smart phone will be used during the Olympics and Paralympics this year as a way to showcase the viability and convenience of mobile commerce. The device will be made available to athletes competing in the Games…

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