Research has shown that nearly three quarters of marketers will be spending more next year. A new study performed by email and mobile marketing company, StrongMail, and presented by eMarketer, has shown that approximately 70 percent of marketers have the intention of boosting their budgets for smartphone and tablet advertising and promotions next year. What has yet to be shown is whether or not this additional spending is truly necessary. Though the value of mobile marketing is relatively undisputed in many industries, several experts and technology strategists are beginning to…
Read MoreMobile marketing budgets to rise in 2013
