Mobile commerce will be a 2012 holiday shopping star

Holiday m-commerce shopping present

Black Friday through Cyber Monday has made it clear that smartphone shopping is a winner. The first full weekend of holiday shopping has clearly shown that mobile commerce was a major player from Black Friday all the way through Cyber Monday, as consumers comparison shopped, read reviews, and made online purchases to avoid the lines. For retailers, this channel represents a major shift in the way that they need to reach out to customers. The success of mobile commerce so far has been tremendous in virtually all areas. In the…

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