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Politicians may be looking to adopt mobile technology to reach out to voters during election year

02/16/2012 John Montgallo

This is an election year and that means that campaign signs are beginning to show up in the yards of voters. One of the most common mistakes made by presidential candidates when they work to create these small, yet eye-catching signs is adding too much information. Given the fact that candidates represent a great many ideologies, it can be difficult to get an appropriate message across to voters in this way. Most candidates simply show off their name – NEWT2012 –, but this does not even begin to scratch the…

Mobile marketing and direct mail to lead 2012 political candidate strategies

02/03/201202/03/2012 John Montgallo

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…