Gartner study shows that new technologies may fail under the weight of consumer hype

Mobile Commerce

Consumers may be dragging down emerging technologies with lofty expectations, according to a new Gartner study. Gartner’s 2011 Hype Cycle Special Report is an annual study that investigates the maturity, business benefit and future direction of near-future technologies. The report also gauges the level of consumer response to these technologies and offers a forecast of their future and longevity based upon its findings. Of note, Gartner’s says that several of the most promising technologies coming into the market may not fare well due to the level of hype surrounding them.…

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