Survey for travelers shows that a strategy must be multi-device and cross-channel mobile

The results of a recently conducted survey about the travel habits of mobile users have revealed that the planning of leisure trips often includes the widespread use of mobile devices such as smartphones and tablet computers.

People who use travel websites as well as apps that are dedicated to travel purposes are using their mobile devices in order to obtain information and to access services. The demand from users of these mobile devices offers travel service providers a notable opportunity to increase their online commerce.

That said, in order to satisfy mobile consumers and to ensure that they will actually use the apps and websites using their devices, their expectations of being able to receive the same reliability on their tablets and smartphones to which they have become accustomed on their personal computers such as laptops and desktops must be met.

As there are so many different kinds of mobile devices, operating systems, and apps, and because there are so many OS updates for these devices, it can be challenging to put a comprehensive mobile app deployment into place. This is especially true due to the demanding and unforgiving nature of mobile users when any frustration or malfunction should occur during the download or use of a mobile app.

Among the leading organizations around the world in the travel industry, many have been leveraging the mobile application platform by Kony in order to develop mobile apps that are both rich and “future proof”.