During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level.
For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto racing driver, as well as a lineup of the Pussycat Dolls pop girl group, who will be accompanied by a QR code that will be displayed onscreen.
These advertisers are hoping to take advantage of what many people believe to be the most important television advertising event of the year. In fact, many people watch the Super Bowl for the ads alone.
The Communications Director from the School of Information Studies at SU, J.D. Ross, explained that “It’s just another way to get customers’ foot in the door, if you will.”
It is estimated that approximately 60 percent of the viewers of the game will have a smartphone handy that will be capable of scanning the codes that have attracted their interest when they are displayed on the Super Bowl Sunday television screen.
Mia Breitkopf, SU graduate student said that by showing the codes it is as though there is a secret that the viewers will want to be told. She explained that when the viewer sees the code, they will wonder what it will have to say and that he or she will “wonder where it will bring you.”
Currently, approximately six percent of the population uses the codes, and advertisers feel that this trend will grow, bringing consumers to their websites to log on