String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform.
Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities.
The company is also releasing an SDK for any developer willing to expand and tweak the String platform.
String is expected to compete with Layar, another AR program that is considered to be the market leader in the industry. Both platforms allow users to “see the world through new eyes” by superimposing AR displays over what they are looking at. The one advantage that Layar has over String is that it can produce a number of AR experiences without relying on a marker, such as a QR code.
Augmented reality technology has come a long way, but its viability in marketing is still uncertain. Some have speculated that AR is little more than a gimmick, akin to the fizzled 3D craze that swept the entertainment industry. The future of AR technology rests on the shoulders of developers that are willing to define AR as much more than a novelty or high-tech toy.