Square, a technology startup based in San Francisco, California, has launched a new mobile payment platform that may end up replacing traditional cash registers. The Square Register is a mobile application available for the iPad and allows users to make mobile transactions with their smart phones. Though Square is a relatively young company, it has managed to establish itself as a leader in the mobile commerce industry. The company processes more than $4 billion in payments annually.
Now, Square believes its service could be a revolutionary tool for grocery stores, small coffee shops and other small businesses. The Square Register is designed in a way to be useful to small business owners. The platform includes analytics programs that will help store owners keep track of their daily performance and inventory. It will also allow them to modernize their transactions by allowing those with NFC-enabled smart phones to take advantage of mobile payments.
The application comes at a time when large retailers like Wal-Mart and Target are developing their own mobile payment platforms. What Square has that its competitors do not, however, is the attention of Sire Richard Branson, the founder of the Virgin empire. Branson believes that the Square Register could help small businesses adapt to the changing commerce environment and help Square better serve tech-savvy consumers. Square will continue perfecting its new mobile payment platform and work to promote NFC technology.
Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, United States · Tags: m commerce, m commerce services, m commerce technology, mobile applications, mobile commerce, mobile commerce application, mobile commerce applications, mobile commerce companies, mobile commerce industry, mobile commerce opportunities, mobile commerce platform, mobile commerce services, mobile commerce solutions, mobile commerce technologies, mobile commerce technology, mobile commerce trends, mobile e commerce, mobile payment, mobile payment app for ipad, mobile payment solutions, mobile payments, mobile paymentts for ipad, mobile technology, near field communication, near field communication nfc, near field communication technology, Near Field Communications, nearfield communications, nfc applications, nfc mobile, nfc mobile payment, nfc mobile payments, nfc near field communication, nfc payment, nfc payment system, nfc payments, nfc technology, Square, square mobile payments, square nfc technology, square register