Leading marketing technology firm, SpyderLynk, best known for its development of the SnapTag, has unveiled its latest release, the Snap-to-Buy technology that allows publishers and advertisers to integrate m-commerce into their traditional media ads.
What Snap-to-Buy provides is the ability to use traditional media, such as print ads in magazines, to connect the consumer to social, mobile, and m-commerce arenas.
This fully-customizable technology lets brand advertisers provide consumers with the chance to obtain additional information about a product being advertised, “like” it on Facebook, share information about it with friends, obtain and redeem offers, and purchase products; all by scanning a SnapTag on the ad using a mobile device such as a smartphone.
L’Oreal USA has already announced that it will be using Snap-to-Buy in Glamour magazine in order to provide readers with a next generation shopping experience that has coincided with the NYC Fashion Week. This has been the first-of-its-kind use of this type of technology, which uses “taxi shops” to give consumers free taxi rides to and from the various shows in New York City.
During those rides, they will be entertained with “how to” videos that feature the beauty products from the Yves Saint Laurent and Lancome lines at L’Oreal. The experience will also offer “Shop the Look” SnapTags that will allow those consumers to buy what they see, right at that moment.
Founder and CEO of SpyderLynk, Nicole Skogg, expressed the excitement of the company regarding their chance to work with Glamour again, as well as their L’Oreal USA client, “on the launch of our latest Snap-to-Buy innovation, which transforms a static advertisement into a mobile shopping experience.”