Video showcases LiveAction Augmented Reality app
Japanese technology giant Sony has been experimenting with augmented reality recently. The company’s interest in augmented reality revolves around the technology’s ability to engage consumers. Sony has recently released a video showing off its new LiveAction Augmented Reality application, which aims to blur the line that separates the physical and digital worlds. The video shows one of the possible uses of the augmented reality system has developed, but the system’s potential is considered to be quite significant.
App utilizes the camera of a smart phone
The application makes use of a smart phone’s camera. Using the information collected by the camera, the augmented reality system overlays digital content onto the real world. Typically, augmented reality content comes in the form of simple graphical displays or short videos. Sony’s application aims to break into new ground and live up to its name by providing access to live action content.
Augmented reality system initiates live action content
Sony has designed a variety of posters that contain images that are recognizable to the augmented reality system. These images contain the trigger that initiates the digital content that users of the application will experience. The video released by Sony shows a live action Japanese woman that is framed in the poster. She proceeds to climb out of the picture and make a short statement before striking a pose. The model is completely three-dimensional and will respond to the user as they move around. When the model strikes a pose, she freezes in place and the app user can start taking pictures.
Sony may have broken new ground with augmented reality system
Sony’s experiments with augmented reality have produced remarkable results. The system used for the LiveAction application could be tailored for use in a variety of different industries, breaking down the barriers of the physical and digital worlds. The system could be put to use in museums, for example, where the live action component could bring certain exhibits to life.
