Sony highlights the importance of advances in augmented reality technology for chip makers

Augmented Reality

Augmented Reality
Augmented reality is gaining momentum with computer chip makers around the world. Intel is one of the companies currently working on a new generation of chipsets that make use of the technology, but claims that its efforts are years away from coming to fruition. Sony Computer Entertainment (SOE), a large game development corporation, has also shown interest in augmented reality. SOE has released a statement to chip makers concerning the technology, outlining the importance of image and gesture recognition as well as a high-level immersion.

SOE is one of several major game development companies that believe augmented reality will play a big role in the future of gaming. Sony has already unveiled their new handheld console, dubbed the Vita, which utilizes augmented reality. The device has already become a favorite for gamers as it gives them an opportunity to become fully immersed in some of their favorite titles.

Speaking at the International Electron Devices Meeting, Sony voiced its expectations concerning how chip makers would be incorporating the technology. The company believes that chip makers should use new materials to ensure the performance of their new products. Augmented reality is a notoriously resource-heavy technology, meaning that computer hardware must be fairly advanced for complex AR programs to work. Sony hopes that chip developers will heed its expectations, as augmented reality is showing to be a major success amongst consumers.

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