Spurred by the enormous popularity of smart phones, QR codes are becoming a staple of advertising. They are enabling companies to interact with consumers in a way that was rare before the code’s existence. Consumers, while still not entirely familiar with the codes, have taken a liking to them as well. QR code scanning has increased dramatically over the past year, further proving that the codes are more than novelty.
Flexsystems USA, a manufacturer and importer of custom labels based in San Diego, California, has begun offering QR code services to their clients. By embedding the codes on labels of any size, they can be used in a wide variety of products. Hats, bags, shirts – all can feature a custom QR code that can link to whatever a client desires. The company is also offering to embed the codes on key chains, cell phone charms and other such products.
Smart phone usage is expected to continue growing in the next few years. There is certainly nothing stopping it from doing so. QR codes are likely to follow suit as they are one of the very few barcode technologies capable of distributing information the way they do. Furthermore, QR codes can play host to a variety of augmented reality experiences. AR is becoming quite popular in mobile marketing and more companies are experimenting with the technology.
