One of the wearable technology devices that are predicted to make the biggest splash in 2014 is teasing consumers.
There are a few smartwatches based on Android that are expected to be big releases, this year, one of which is the Moto 360 from Motorola, and it has now put out a video that is designed to tease customers into falling in love with the device and to build some hype around its launch.
Google is also hopeful that this wearable technology will help to propel the Android Wear OS to the top.
The Android Wear operating system for wearable tech devices such as smartwatches was designed by Google to provide an impressive user interface over the familiar Android experience. It was released earlier this year, and the Moto 360 and LG G Watch are slated to be the first wearables to be released based on that platform. Motorola has also taken the extra step to offer a device that looks to be an attractive timepiece, instead of the robotic, science fiction styles that have been released until this moment.
The video that was released to reveal the look of the Moto 360 smartwatches provided few other details.
The actual release date of the Moto 360 was also not revealed, although it still looks as though it’s headed to the market shelves at some point this summer. This is also the case for LG’s release. Still, this video did provide a first glimpse of the device, which has yet to be seen by the other Android Wear model.
Motorola has been careful to make its announcements at key moments when they will be able to generate a maximum amount of hype. For example, its declaration that its Moto 360 would be based on Android Wear occurred on the very same day that Google officially unveiled its wearable tech operating system. That said, both companies have remained silent, overall, with regards to any specifics about the gadget.
The video provides a good look at the style of the smartwatches in terms of being a piece of jewelry, but it only gives the briefest hints at the kind of software that can be expected, and of the direction that Motorola Is planning to take.