comScore has recently released its data regarding the ownership of mobile phones.
According to the some of the latest figures that have been released by comScore, smartphone technology has now reached a penetration rate in the United States that is far greater than it has ever been.
This report took the figures into account for the quarter that came to a close on October 31.
The comScore MobiLens and the Mobile Metrix are now available. They are providers of the key trends in terms of the U.S. smartphone technology industry. This most recent release has confirmed that there are now 149.2 million Americans who own the devices. This represents a market penetration of 62.5 percent. This figure does not include the time that followed the period covered by the report, but represents some of the most recent reliable data.
This is good news for smartphone technology penetration as it represents a massive increase since the summer.
In fact, since the release of the report that included the data up to July, this new figure represents a 4.1 percent penetration increase. Once more, Apple has taken the rank as the leading manufacturer of these smart handsets. Their OEM market share was said by comScore to be 40.6 percent. That said, when it comes to the leading platform in the American market, Android was the clear winner at 52.2 percent. In terms of the lead mobile media property, Google Sites kept the lead.
Both Apple and Google continue to hold an extremely massive dominant position in the mobile tech industry, with a 92.2 percent share of the market. Overall BlackBerry and Symbian had lost ground in terms of the size of their market share.
The Windows Phone platform from Microsoft saw a little bit of an increase in terms of its own share of the market. That said, it wasn’t really enough of a growth to truly be meaningful in the overall smartphone technology picture. It wasn’t considered to be enough to make an impact on anyone’s predictions or to shift their strategies in terms of marketing or commerce. In fact, many firms felt it was too small to note in their statistics.
