QR codes have become a valuable tool in the world of mobile marketing
Mobile marketing has become an intimate part of nearly every industry of business in the world. Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively. Others consider the codes to be useless as a whole.
ScanLife and the Mobile Marketing Association team to inform companies on the value of QR codes
ScanLife, a leading mobile marketing firm specializing in QR codes, aims to change this concept and provide companies that are interested in using the codes knowledge that will make their campaigns successful. The company has teamed with the Mobile Marketing Association (MMA), a non-profit trade organization that aims to promote mobile marketing throughout the world, to show how effective QR codes can be.
Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year. Also, that iphone users have caught up to the Android in scan count, according to the data the two are neck in neck.
2011 showed how powerful the codes could be as a marketing tool
Last year was a good year for QR codes in general. The barcodes began to shine in the marketing industry and had proven useful in other fields, such as politics and even memorial services. Throughout 2011, companies had been using the codes to reach out to tech-savvy consumers, but have been unable to overcome some of the challenges in utilizing the mobile technology. These challenges have caused some companies to shun the codes, but ScanLife believes that these companies simply misunderstood how to use the codes effectively.
QR codes may be simple, but some have had difficulty in utilizing them correctly
QR codes are deceptively simple for businesses. They are inexpensive marketing tools that are well suited for engaging mobile consumers. For consumers, the codes have been the subject of criticism and praise. On one hand, the codes are able to provide a valuable service to consumers. On the other hand, some companies utilizing the codes have done so poorly, leaving consumers with a poor impression. ScanLife aims to provide such companies with the knowledge necessary to use the codes effectively.
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends · Tags: mobile marketing, Mobile Marketing Association, mobile marketing news, mobile marketing presentation, qr code mobile marketing, qr code news, qr codes, ScanLife, scanlife mobile marketing