Salvation Army launches QR code campaign to raise awareness of current issues

Salvation Army Headquarters London

Salvation Army Headquarters London
QR codes are most often associated with marketing campaigns coming from major corporations. While the codes have certainly found favor with big businesses, they can be used for much more than advertising. Non-profit organizations are beginning to see the value of the codes and how they can be used to raise awareness of important issues. The Salvation Army has adopted QR codes for this exact reason, and has launched a new charity campaign aimed at tech-savvy philanthropists.

The Salvation Army’s campaign seeks to raise awareness of important social issues by providing people with access to information that they may not have been aware of before. The codes appear on signage that the Salvation Army has placed in a number of locations around the country. When scanned, smart phone users are taken to a mobile website where they can find information on social justice issues and other current affairs.

In the first six weeks of the campaign, which was launched near the end of October, the Salvation Army says that the codes were scanned over 190,000 times. Approximately 6% of those scanning the codes donated at least $10 to the charity group.

Other non-profit groups, such as the Juvenile Diabetes Research Foundation, have been using the codes in a similar fashion, showing that the codes are beginning to gain momentum in the world of charity.

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