Rooftop QR codes seem to be counterintuitive as no one will ever see them. Such codes would have to be massive in order to be scanned from the air, making rooftop codes unappealing to companies with limited roof space. An advertising firm based in Austin, Texas, however, thinks that rooftop codes are quite clever and has begun offering to plaster the codes on the roofs of their clients. The firm notes that these codes could, in fact, be very useful thanks to a piece of novelty technology from Google.
Google Maps is a well used service and one of the more popular offerings from the technology company. Thousands of people use the service every day to find directions or simply look around. While the default interface of the platform is a simple 2D map, Google’s Earth View brings a more realistic look to the platform. This is where the platform can really be used as a makeshift marketing tool.
Phillips & Co. has launched a new serve they call Blue Marble. The firm is offering to put large QR codes on the roofs of buildings that are large enough to be seen by Google’s satellites and show up on Google Maps. Consumers could scan the codes when they seem them while browsing or looking for directions. This could be a new way for enterprising marketers to make use of QR codes in an innovative way. The only drawback, of course, is that it will take a year before the codes show up on Google Maps.