Rock The Vote launches new campaign to engage young voters
The U.S. presidential elections are right around the corner and Rock The Vote, a non-partisan, non-profit organization that aims to encourage the political power of young voters, has launched its latest campaign to engage young, tech-savvy individuals. The organization has a history of working to engage the younger generation to vote and become involved in the country’s political system. In the 2008 elections, Rock The Vote saw a great deal of its success in its initiatives. Now, the organization hopes to rekindle the nation’s youth and ensure that they cast their vote in the upcoming elections.
NFC technology included in new campaign
Rock The Vote has turned to NFC technology to engage young people. The organization has launched a campaign that relies on the technology to help people register to vote in their state. Advertisements from the organization can be found at bus stops throughout the country. These advertisements contain instructions for those with NFC-enabled mobile devices to participate in the campaign and register to vote. For those without and NFC-enabled device, the advertisements also contain a QR code that functions for the same purpose.
Low availability of NFC-enabled devices could limit campaign
Though Rock The Vote believes that the campaign will successfully engage the young crowd, there is a significant problem with the organization’s plan. The availability of NFC-enabled mobile devices is extremely low in the U.S. The Samsung’s Galaxy S III is the most recent NFC-enabled device to come to the market, and while the device has been well received by consumers, ownership of devices similar to the Galaxy S III is still extremely low. Thus, Rock The Vote’s campaign is only able to engage a small demographic within the country.
Organization keen to engage young voters
This will not be the only campaign from Rock The Vote concerning the upcoming elections. The organization is devoted to engaging young people in the U.S. and making sure they understand the influence that they hold in the country’s political system. The organization was able to rally young voters in 2008, and believes that it will be able to again this year.
