Revel Touch announces successful round of funding
Revel Touch, a company that helps retailers, publishers, and brands create innovative shopping experiences on mobile platforms, has announced that it has raised $10 million in funding. The company provides retailers with what it calls a “merchandising cloud” platform. This platform makes use of a retailer’s existing e-commerce systems and allows them to develop a more engaging shopping experience for mobile consumers. Mobile shopping is gaining ground with consumers, many of whom consider it a more convenient way to find the products they are looking for.
Platform improves the mobile shopping experience provided by retailers
As more consumers become interested in mobile shopping, retailers are beginning to show more interest in the concept as well. Revel Touch aims to soften the learning curve that many companies face in catering to mobile consumers. Revel Touch’s platform makes use of a company’s existing assets, such as photographs, social content, and application designs, and allows these companies to repurpose these assets to develop engaging mobile shopping services. The platform also gathers information on the preferences of consumers, enabling retailers to tailor their services to particular demographics.
Funds to help develop and improve mobile shopping platform
The funds that Revel Touch has raised will help it continue to develop and improve its merchandising cloud platform as well as devote attention to other ventures. The company has been a pioneer in tablet commerce and is a strong advocate in others becoming more accommodating of the emerging industry of mobile commerce and shopping. Mobile shopping, in particular, is expected to experience a period in which its popularity grows exponentially in the near future.
Consumers continue to show favor for mobile shopping
Consumers have shown favor for mobile shopping because of its convenience. The concept itself refers to the use of mobile applications to find or purchase products online and the use of a mobile device to find information on particular products located in a store. Many retailers have yet to fully embrace mobile shopping, leading to some consumers running into lackluster shopping experiences.
