Mindhsare Technologies, a research firm working with the retail and hospitality industry, has begun adding QR codes to their customer surveys. The codes will help the firm collect data from consumers regarding the service. This immediate feedback is valuable for businesses as it will help tweak performance to better accommodate the needs of shoppers. The codes are part of Mindshare’s new, mobile-optimized feedback management platform.
Mindshare specializes in real-time marketing surveys and analysis tools, which have become invaluable to retail businesses around the world. The firm believes that QR codes will streamline their surveys, as more people are gaining access to smart phones. When scanned, the codes resolve to a mobile website containing the survey for a specific company. Some retailers are expected to place these codes at checkout stands to take advantage of high traffic.
QR codes have become a powerful force in the mobile world. First used in marketing, the codes are now being used for a number of different ways, including data collection and personal branding. Mindshare is one of the first market research firms to adopt QR codes, though others have shown interest in the barcodes in the past. The firm expects to use the codes well into the future, as they have been shown to be quite popular amongst consumers familiar with the small, black and white computer like patterns.
