Report highlights trends in the mobile commerce field

Mobile Commerce Marketing Report

New report from yStats identifies trends in global mobile space

Market research firm yStats has released a new report titled “Global M-Commerce 2014: Smartphones and Tablets.” The report sheds light on some of the new trends that are affecting the mobile shopping space. Notably, the report suggests that mobile shopping is having a major impact on the global retail industry. Mobile traffic to retail websites is on the rise and more retailers are beginning to feel the need to cater to an audience that is primarily mobile-centric.

Tablets are beginning to outpace smartphones in terms of adoption and mobile payments

The report notes that smartphones have the highest penetration among the world’s consumers. Many people rely on these mobile devices to communicate with one another and keep in constant contact with various social media outlets. Tablet penetration is, however, growing at a faster rate. Consumers often favor tablets when it comes to mobile shopping because these devices feature larger screens and can facilitate a better shopping experience overall.

Digital goods are purchases more than physical goods by mobile consumers

Mobile Commerce Marketing ReportDigital goods, tickets, and bill payments are things that consumers are spending the majority of their money on when it comes to mobile commerce. Digital goods are easy to purchase through mobile devices because retail services tend to favor tried and tested e-commerce solutions. Physical goods, such as clothing, are becoming a more popular target for mobile consumers, however, as some retailers begin adopting point-of-sale systems that can accommodate mobile payments.

The demand for comprehensive and secure mobile commerce services is rising quickly among e-commerce merchants and traditional retailers

The report notes that e-commerce merchants and traditional retailers are taking steps to secure a position in the mobile commerce market. This has created a great deal of competition in the mobile space, as a multitude services are also beginning to crop up in order to accommodate the demand coming from the retail industry. Some of these services have found a considerable degree of success, while others have encountered serious issues with security and providing efficient and effective support to consumers.

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