QR codes have been popular with real estate agents since they first began appearing in western society in 2008. They have been put to use extensively in the U.S. as a way to provide better service to potential property buyers. English realtors are following suit as WA Ellis, an England based sales and lettings estate agency, adopts the codes for their promotional efforts. As more people continue to become integrated with mobile technology, QR codes stand at the precipice of a paradigm shift in the way consumers interact with companies.
The codes will be used on signage and print marketing materials. When scanned, the codes will resolve to a mobile website where potential buyers can find detailed property information and pictures. They will also be able to schedule appointments with realtors without having to make a call. Furthermore, QR scans are easy to track, enabling the agency to analyze the performance of their codes and make any changes they see fit.
Managing Partner at WA Ellis, Lucy Morton, believes that the codes are yet another way to help make the lives of her clients easier. Morton notes that more people are using smart phones to manage their daily routines. QR codes seemed to be a logical and simple way to reach out to consumers and provide them with dynamic content.
The agency will likely expand their use of the codes, adding access to virtual tours of properties in the future.
