QR codes within 3D images help consumers find deals


With the ever increasing popularity of QR codes, the technology is always being used for new and innovative applications. Among the most recent is the use of QR codes for three dimensional hologram generation.

The Marketing Ad Group has announced that it has achieved incorporation of QR codes into the message from its Holographic Greeter/Concierge. When these two types of technology were brought together, the outcome was the display of a holographic image displayed upon a cut-out that is life-size.

The result is that the Holographic Greeter can be displayed anywhere within the shop so that it can provide the user with a form of virtual information desk that is accessible no matter where the shopper happens to be. The QR code’s inclusion within the message allows advertisers to share their messages by way of a technique that is already appealing to consumers.

Moreover, in this instance, the purpose of the QR codes is designated by color. The green ones provide basic information such as contact data, directions, orQR Code< reservations. The red ones provide special offers, discounts, and other attractive opportunities for shoppers.

Similarly, Mindshare Technologies had added its own version of QR code-based technology, which allows a company to use the codes to provide consumers with a quick and easy way to leave feedback regarding their experience using their mobile device.

The codes can be posted for scanning on virtually any touch point from brochures to posters, packaging, walls, doors, other forms of marketing materials and even on the sales receipt from a purchase.

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