The response has been quite positive to “The Sunny Sale” campaign.
Emart, a supermarket in Korea, has been struggling to boost its sales at lunchtime, until it came up with an innovative new way to reach consumers through the use of QR codes.
The campaign has been called “The Sunny Sale” and is meant to bring more consumers through the doors.
At the heart of The Sunny Sale, is a three dimensional sculpture, which has been placed in every major city that has an Emart location. Between the hours of noon and 1pm, the sculpture projects shadows onto itself in a concept similar to a sun dial, but that has a much more modern day result: QR codes.
When customers scan the QR codes, they gain access to a coupon.
The coupon that they receive through scanning the QR codes is meant to provide them with a discount on the purchases that they make during that day’s The Sunny Sale.
This use of QR codes is based on the highly successful combination of smartphone barcodes with discount coupons, but it features an innovative and imaginative twist that encourages greater interest and participation from consumers. This is also considered to be demonstrative of another more fundamental element of using mobile marketing effectively, which is to work it into art. This is highly appealing to the consumer experience and is often highly successful.
When compared to the traditional type of television commercial campaign that would advertise discounts at lunchtime, the device that worked as a sundial style projector of QR code was much less expensive, longer lasting, more durable, and generated a great deal more talk in the urban centers.
Customers liked the process of obtaining the discount coupons and took advantage of it much more steadily than print coupons in flyers, magazines, or newspaper ads. The visual effect was impressive to them, so they were encouraged to discuss it with others, who were then interested enough to visit the sculpture in order to try it for themselves. This helped to make the lunchtime shopping experience far more inspiring, as well as meaningful and enjoyable.
Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Trends · Tags: boost sales, emart, emart mobile marketing, emart qr codes, korea qr codes, qr code discount, qr code marketing, qr codes, scann barcode for discount, shadow qr code, sundial qr codes, sunny sale qr codes, the sunny sale